Cookie Policy
Last updated: May 2026
This Cookie Policy explains how Quilts by Big Wes, LLC ("we," "us," or "our") uses cookies and similar technologies on bigwes.com, what each one does, and how you can control them. For the broader context of how we collect and use information, see our Privacy Policy.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. Some are essential for the site to work; others help us understand how the site is used or measure the effectiveness of advertising. Similar technologies include local storage, pixels, and tags. For simplicity, this page refers to all of them as "cookies".
Categories of Cookies We Use
Strictly Necessary
Required for the site to function correctly. These cannot be turned off through the cookie banner because the site would not work without them.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| PHPSESSID | bigwes.com | Maintains form state, CSRF token, and rate-limit windows during your visit | Session |
| bw_consent | bigwes.com | Stores your cookie banner choice so we do not ask again on every page | 1 year |
| bw_internal_exclude | bigwes.com | Marks an internal test device so our own testing does not pollute analytics or conversion reporting. Set manually on staff devices only. | 1 year |
| __cf_bm, cf_clearance | Cloudflare | Bot management and security verification | Up to 30 minutes / 1 year |
| _GRECAPTCHA | Google reCAPTCHA | Bot detection on the contact form. Only set when you visit the contact page. | 6 months |
Analytics
Help us understand how visitors find and use the site so we can improve content, navigation, and performance. Set only when you have not denied analytics consent via the cookie banner.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics 4 | Distinguishes unique visitors | 2 years |
| _ga_* | Google Analytics 4 | Maintains GA4 session state | 2 years |
| _gtm_* | Google Tag Manager | Coordinates the firing of analytics and advertising tags | Session |
| AMP_*, AMP_MKTG_* | Amplitude | Product analytics: page views, event sequences, session attribution | 1 year |
Advertising and Conversion Measurement
Help us measure the performance of Google Ads and Meta (Facebook, Instagram) ad campaigns. We do not use cookies to retarget visitors with display ads. Set only when you have not denied advertising consent via the cookie banner.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au, _gcl_aw, _gcl_dc | Google Ads | Attributes conversions to the Google ad click that brought you to the site | 90 days |
| bw_gclid | bigwes.com | Stores the Google Ads click identifier (gclid, gbraid, or wbraid) from the URL so server-side conversion uploads can match a lead back to the originating ad. HttpOnly. | 90 days |
| _fbp | Meta (Facebook) | Identifies the browser to the Meta Pixel for ad conversion attribution | 90 days |
| _fbc | Meta (Facebook) | Stores the Meta ad click identifier (fbclid) for conversion attribution | 90 days |
Server-Side Event Sharing
In addition to the browser-side cookies above, we send a parallel server-side signal to Google Ads and Meta when you submit the contact form or complete the Quilt Advisor quiz. This signal is generated from data you provided plus your Google Ads or Meta click identifier; it contains hashed identifiers (email and phone, if provided) so the advertising platform can match the conversion back to the originating ad click. Raw email and phone are never sent in the clear.
The server-side path is suppressed when you deny advertising consent via the cookie banner. The browser-side Pixel and Google Ads tags are suppressed the same way.
Managing Your Cookie Choices
On bigwes.com
A cookie preferences banner appears on your first visit. You can change your choice at any time by clicking "Cookie Preferences" in the site footer. Strictly necessary cookies cannot be turned off through the banner because the site would not work without them.
Browser Settings
Most browsers allow you to block all cookies, accept only certain cookies, or delete cookies after each session. Disabling cookies may affect the performance of bigwes.com and many other sites.
Opt Out of Advertising Personalization
- Google Ad Settings to control Google's advertising personalization
- Meta Ad Preferences to control Meta's advertising personalization
- Google Analytics Opt-out Browser Add-on to block Google Analytics data collection across all sites
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies we use, applicable law, or our practices. The date at the top of this page reflects the most recent revision.
Contact Us About Cookies
Questions about our use of cookies? Reach us at wesley@bigwes.com.